The Vioxx Collapse: What Off-Label Sales Tactics Teach Pharma About AI Monitoring Today
On September 30, 2004, Merck pulled Vioxx from every pharmacy shelf in the world. The withdrawal took less than 24 […]
On September 30, 2004, Merck pulled Vioxx from every pharmacy shelf in the world. The withdrawal took less than 24 […]
The channel shift is not hypothetical. Patients and prescribers are asking AI chatbots about drug dosing, side effects, and alternatives
Spend enough time watching patient questions, and a pattern emerges: it’s not just “does this work?” or “is this safe?”—it’s
If you want to understand drug shortages, don’t start with FDA dashboards. Start with patient questions. They don’t say “supply
An investigative report on how large language models misrepresent prescription drugs, what that costs manufacturers, and why most brand teams
A look at the $50B opportunity reshaping how pharma companies launch, monitor, and defend their brands in the age of
Spend enough time watching patient questions, and a pattern emerges: people aren’t just asking what works—they’re asking what they can
Scroll through enough patient questions and a pattern emerges: people aren’t just taking drugs—they’re tuning them. Combining, stretching, substituting. Off-label
If you want to understand how patients actually think about switching between similar drugs, don’t look for clean “Drug A
Physicians are increasingly asking AI chatbots how to dose drugs, manage contraindications, and choose between therapies. The AI answers. The
The pharmaceutical industry has spent decades building brand reputations through clinical trials, physician detailing, and tightly controlled messaging. That infrastructure
If you want to know when adherence breaks, don’t look at refill data. That’s the autopsy. The early signals show
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