Pharma’s Blind Spot: How AI Citation Sources Are Reshaping Drug Brand Risk
When a patient asks ChatGPT whether Ozempic causes pancreatitis, the answer they receive depends entirely on which sources the model […]
When a patient asks ChatGPT whether Ozempic causes pancreatitis, the answer they receive depends entirely on which sources the model […]
In 2023, a 54-year-old woman in Phoenix typed a question into ChatGPT that her endocrinologist hadn’t fully answered to her
When a physician in Ohio types “best GLP-1 for weight loss” into Perplexity and receives a two-paragraph synthesis with no
ChatGPT has told patients that Ozempic is FDA-approved for weight loss in children. Gemini has cited drug interaction warnings that
A patient asks ChatGPT whether their antidepressant can help with chronic pain. Another asks Gemini if a GLP-1 drug will
When a patient types “is Ozempic safe for someone with a history of pancreatitis?” into ChatGPT, they get an answer
Most pharmaceutical companies still don’t know what ChatGPT says about their drugs. They don’t know whether Perplexity recommends their biologic
A patient with rheumatoid arthritis does not always call her rheumatologist first anymore. She opens ChatGPT and asks whether switching
Artificial intelligence is beginning to change not only how patients search for information about medicines, but also how journalists research
A patient asks ChatGPT if it is safe to skip a dose of a heart medication because they feel dizzy.
There are two kinds of medication questions: the ones you ask when you’re starting, and the ones you ask when
There are two kinds of dosing confusion: the kind that comes from misunderstanding a label, and the kind that comes