General

Pharmaceutical companies have spent two decades mastering Google. They know how to rank for drug brand names, how to structure […]

Pharmaceutical brand teams have spent decades building the infrastructure to know what the world says about their drugs. They pay

When a patient types ‘Can I take Ozempic if I have pancreatitis?’ into ChatGPT at 11 p.m., they are not

Somewhere right now, a patient is typing a question into ChatGPT. It might be: ‘Can I take Eliquis with ibuprofen?’

Drug companies have spent the better part of a decade building sophisticated social listening operations. Veeva Vault Safety integrations. Sprinklr

Somewhere right now, a patient is asking ChatGPT whether it’s safe to take metformin with a new antibiotic their doctor

A physician opens ChatGPT and types: ‘What are the prescribing requirements for isotretinoin?’ The model replies with a confident, readable

When a patient types “what’s the difference between Ozempic and Wegovy” into ChatGPT, they don’t get ten blue links. They

When Novo Nordisk’s semaglutide brand Ozempic became a cultural phenomenon in 2022, the company’s brand team faced a problem they

A physician asks ChatGPT about the maximum daily dose of apixaban before a procedure. The model responds with a figure

A patient types ‘Can I take Ozempic if I have pancreatitis?’ into ChatGPT. The model responds with an answer. That

A patient asks ChatGPT how much metformin to take. The answer comes back confident, formatted like a clinical protocol, and