When AI Gives Off-Label Drug Advice: What Pharma Must Track Now
A patient asks ChatGPT whether their antidepressant can help with chronic pain. Another asks Gemini if a GLP-1 drug will […]
General
AI Search Is Eating Google’s Drug Traffic — And Pharma Isn’t Ready
When a patient types “is Ozempic safe for someone with a history of pancreatitis?” into ChatGPT, they get an answer
The Pharma AI Monitoring Playbook: Track LLM Mentions, Catch Hallucinations, Protect Your Brand
Most pharmaceutical companies still don’t know what ChatGPT says about their drugs. They don’t know whether Perplexity recommends their biologic
Inside AEO for Pharma: The Tools Watching What ChatGPT Says About Your Drug
A patient with rheumatoid arthritis does not always call her rheumatologist first anymore. She opens ChatGPT and asks whether switching
Fortune’s Citation of DrugChatter Reflects a Shift in How Pharmaceutical Information Is Sourced
Artificial intelligence is beginning to change not only how patients search for information about medicines, but also how journalists research
Pharma-Native vs. Pharma-Adjacent: DrugChatter, Athena HQ, and Inpharmativ Compared
A patient asks ChatGPT if it is safe to skip a dose of a heart medication because they feel dizzy.
The Discontinuation Question Everyone Asks: Can I Stop Taking It Now?
There are two kinds of medication questions: the ones you ask when you’re starting, and the ones you ask when
Dosing: The Three Ways It Goes Wrong—Too Much, Too Little, and the Timing That Pretends It Doesn’t Matter
There are two kinds of dosing confusion: the kind that comes from misunderstanding a label, and the kind that comes
When AI Gets Your Drug Wrong: The Hidden Risk of Outdated Training Data in Pharma AI Responses
In March 2023, the FDA updated the prescribing information for Dupixent (dupilumab) to include new warnings around eosinophilic conditions. Physicians
When AI Gets Clinical Trials Wrong: What Pharma Brand Teams Must Monitor Now
A physician in Cincinnati asks ChatGPT whether semaglutide reduces cardiovascular events in patients without diabetes. The AI answers confidently, citing
Pharma Brand Protection in the Age of AI: Monitor LLMs Before They Monitor You
Every day, millions of patients type questions about their prescriptions into ChatGPT, Perplexity, Gemini, and Claude. They ask whether Ozempic
When AI Gives Contradictory Drug Advice: The Pharma Brand Risk No One Is Measuring
Ask ChatGPT whether Ozempic is safe for patients with a history of pancreatitis. Then ask Gemini. Then ask Perplexity. You
